Parley for the Oceans is dedicated to combating ocean pollution through its AIR strategy: Avoid, Intercept, and Redesign. The AVOID phase focuses on reducing single-use plastics and promoting responsible practices while raising awareness of plastic pollution’s harmful effects. In the INTERCEPT phase, Parley captures plastic waste before it reaches the ocean by organizing community beach clean-ups and collaborating with local organizations to support waste management innovations. The REDESIGN phase emphasizes rethinking materials, business models, and mindsets to foster environmental responsibility. Through its Future Materials initiative, Parley advocates from friendly options such as Parley Ocean Plastic®, made from up-cycled marine debris, which raises awareness and funds environmental initiatives. Parley also champions innovative materials for the fashion industry, partnering with experts to develop alternatives that biodegrade naturally, including contributions from Banatax®, TômTex, Ponda, and Nature Coatings. Ultimately, Parley seeks to eliminate toxic substances from industries, fostering a New Economy that prioritizes natural materials and environmental responsibility for a healthier planet and oceans.